Privacy Policy

Last Updated: 23/12/2024

Full Moon Bridal (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information. It also describes your rights and choices regarding your personal information.

1. Scope

This Privacy Policy applies to personal information collected via our website (www.fullmoonbridal.com) and related services (the “Services”). It is intended to comply with the California Privacy Rights Act (CPRA), effective January 1, 2023, and applies to California residents. We may provide additional notices about our data practices, which will serve to supplement or clarify our privacy practices or provide you with additional choices.

 

2. Categories of Personal Information We Collect

We collect the following categories of personal information, including within the 12 months preceding the effective date of this Privacy Policy:

  1. Identifiers

    • First Name, Last Name
    • Phone Number
    • Email Address
    • IP Address (collected automatically via third-party analytics and tracking technologies)

  2. Commercial Information

    • Transaction history or purchase details if you complete a purchase through our Services (processed by third-party payment provider Square).

  3. Internet or Other Electronic Network Activity

    • Browsing history, search history, and information regarding your interactions with our website, collected via:
      • Google Analytics
      • Google AdSense
      • Microsoft Clarity
      • Google Tag Manager
      • Meta Pixel

We do not intentionally collect sensitive personal information (e.g., social security numbers, financial account details, or geolocation precise data) beyond what is necessary to process payments or deliver services.

 

3. Sources of Personal Information

We collect personal information from the following sources:

  • Directly from You: When you fill out our contact form, subscribe to our email list, call us, or email us directly.
  • Third Parties / Automated Technologies: Through tracking and analytics tools such as Google Analytics, Google AdSense, Microsoft Clarity, Google Tag Manager, and the Meta Pixel when you visit our website.

4. Purposes for Collecting Personal Information

We use the personal information we collect for the following purposes:

  1. Service Delivery

    • To process orders, provide requested services, and send confirmations.

  2. Customer Service & Communications

    • To respond to inquiries, provide support, and send relevant updates about your orders or our services.

  3. Marketing & Advertising

    • To display advertisements on platforms such as Google Ads, Facebook, and Instagram, and to measure the success of our marketing campaigns.

  4. Analytics & Website Optimization

    • To analyze website performance, understand user behavior, and improve our Services.

  5. Legal & Compliance

    • To comply with applicable laws, regulations, court orders, and enforce our legal rights.

 

5. Disclosure of Personal Information

We may disclose your personal information for business purposes to the following categories of third parties:

  1. Service Providers / Contractors

    • Payment processors (Square), website hosting, shipping providers, and other service providers who act on our behalf.

  2. Advertising & Marketing Partners

    • Google Ads, Facebook, Instagram, and other partners that help us market our Services.

  3. Analytics Providers

    • Google Analytics, Microsoft Clarity, and other analytics tools to help us understand website traffic and usage patterns.

  4. Legal & Compliance

    • Government authorities, courts, or law enforcement if required by law or necessary to protect our rights.

Sale or Sharing of Personal Information:
We do not sell personal information for monetary compensation. However, certain online advertising activities (e.g., cross-context behavioral advertising) may constitute “sharing” of personal information under the CPRA. We will honor your right to opt out of such sharing as described in this Policy.

 

6. Your California Privacy Rights (CPRA)

If you are a California resident, you have the following rights under the CPRA:

  1. Right to Know

    • You can request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business or commercial purpose for collecting or sharing personal information, and the categories of third parties with whom we share personal information.

  2. Right to Delete

    • You can request that we delete any personal information we have collected about you, subject to certain exceptions.

  3. Right to Correct

    • You can request that we correct inaccurate personal information about you.

  4. Right to Opt Out of the Sale or Sharing of Personal Information

    • If we “sell” or “share” personal information as these terms are defined under the CPRA, you can request that we discontinue such sale or sharing.

  5. Right to Limit the Use or Disclosure of Sensitive Personal Information

    • If you provide us with “sensitive personal information,” you can request to limit its use or disclosure in certain circumstances.

 

7. How to Exercise Your Rights

To submit a request to know, delete, correct, or opt out of sale/sharing:

Please provide sufficient information that allows us to verify you are the person about whom we collected personal information. We will respond to your request within 45 days. If we require more time (up to an additional 45 days), we will notify you in writing and explain the reason for the delay.

 

8. Data Retention

We retain your personal information for as long as necessary to provide our Services, maintain your account, fulfill the purposes for which we collected the information, or as otherwise required by law. When no longer needed for these purposes, we will delete or anonymize your personal information in accordance with applicable laws.

 

9. Cookies and Tracking Technologies

We use cookies and similar technologies (such as pixels and tags) to:

  • Recognize your device and remember your preferences.
  • Measure campaign effectiveness and personalize ads.
  • Analyze site traffic and usage patterns.

Cookie Preferences / Opt-Out: You can typically adjust your browser settings to block or disable cookies. Additionally, you may opt out of personalized ads by visiting the Network Advertising Initiative or YourAdChoices.

 

10. Children’s Privacy

Our Services are not intended for individuals under the age of 13. We do not knowingly collect personal information from minors without parental consent. If you believe we may have collected information from a child without appropriate consent, please contact us immediately at [email protected].

 

11. Non-Discrimination

We will not discriminate against you for exercising any of your CPRA rights. Unless permitted by the CPRA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

 

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be effective upon posting of the revised Privacy Policy, with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically.

 

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

  • Email: [email protected]
  • Phone: (619) 387-5282
  • Mailing Address:
    Full Moon Bridal
    909 Prospect Street, Suite 290B, La Jolla, CA 92037

Thank you for trusting Full Moon Bridal with your personal information.